Night Rider

Over the last few years, both running and AI have dominated the cultural zeitgeist of fitness, technology and the bridge between the two. When pondering how to convey this relationship in a creative way, one naturally stumbles upon the most obvious of muses - David Hasselhoff. Inspired by the iconic 80's TV show Knight Rider, our character for this project is a serious runner with a buddy-sidekick pair of Al running shoes.

Art Direction: Thomas Garanzuay & Hannah Chapman

Talent: Richie McCullough

Agency: Wallflower Management